While Black Friday and Cyber Monday figures dip, Giving Tuesday numbers are climbing. The Hamilton Southeastern Schools Foundation raised $17,000 in the first #GivingTuesday campaign to benefit HSE Schools. The campaign also reached targeted “friendraising” goals associated with social media and community visibility.
Executive Director, Freedom Kolb, was delighted with the results and stated, “It was inspiring to see how our community rallied around this concept. Our participants included students using allowance money to teachers who already give so much of themselves. Parents and grandparents were eager to not only give, but to extend personal compliments to our schools. And the Town of Fishers and business community couldn’t have been more supportive.”
The timing of the campaign was also poignant. School funding is always a critical issue facing the community. However, during a redistricting year, the ability to ensure every school in the district has strong support is especially meaningful.
Attention will now turn to directing those dollars to achieve maximum impact for local students and teachers. This year, the Foundation will focus on programs that will support elementary literary, secondary STEM, and district wide social justice efforts.